I am a seasoned digital user experience strategist, with 15 years of experience in designing digital / online and multi-platform information and interactive environments.

An advocate of Web standards and usability, I have managed and delivered interactive solutions that have resulted in favourable digital experiences, across a variety of sectors in the UAE for renowned government and private entities, including Dubai Holding, Nokia, Pepsi and Nissan Motors.

I am actively involved with the Information Architecture Institute (IAI), the Interaction Design Association (IxDA) and the Usability Professionals’ Association (UPA).

These days, I lead the User Experience Design team at Zawya, acquired by Thomson Reuters and live in Dubai.


User Experience Strategy, Information Architecture, Interaction Design, Web Usability, UI & Web Site Design, Rapid Prototyping, HTML, CSS, jQuery

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